Corona Citrus Label Collection


The Corona Citrus Labels Collection is one of the Heritage Room’s most prized possessions, and a treasure for any researcher of the citrus industry or late 19th and early 20th century advertising. The images on the labels reflected packing houses own interests. Many featured representations of the California landscape or Spanish images alluding to the history of the area; others emphasized the process of cultivating citrus fruit. Often, images of delicious ripe fruit were placed in the foreground. Though packing houses were in charge of selecting images, most Corona packing houses utilized the services of lithographers in San Francisco and Los Angeles.

Our collection compromises 42% of all known existing Corona citrus labels dating from before 1906 and up until the mid to late 1950s (when the labels were no longer produced). Many of the labels designed and used over the 70 year period no longer exist or are extremely rare. A finding aid for the Corona Citrus Collection can be found here.